IAA TRANSPORTATION 2024 received exceptional media attention. Over 1,400 journalists from 52 countries attended to report on the latest developments and innovations at the event. Half of the journalists came from abroad. Exhibitors held over 80 press conferences, with most of the coverage, the 76%, focused on international media from 116 countries. In addition to the strong coverage in Germany, the USA, China and Turkey were among the countries with the most intense press coverage.